General Archives:
While cleaning up my scrapbooking room, I came across mementos from our trip to the 2008 Summer Olympics in Beijing, China. These mementos reminded me of a post I intended to write after the trip, as it struck me as ironic while we were in China. The irony? There were no knock-offs of Olympic paraphernalia [...]
I just had a quick dinner at Cici’s Pizza, a place you go for the value, not necessarily the taste. While sitting at my table and tossing my crust onto another plate, I looked up and noticed something interesting… the bus boy was carrying a whole tray full of crust! I’m generally a pretty big [...]
I’ve seen many examples of misinterpretation of the underlying need, and I just had to post about it. These two examples show a fundamental lack of understading of the customer’s underlying need.
Recently, I went into Starbucks, and witnessed the following encounter: Starbucks was out of sleeves for hot cups, and the barista was asking the [...]
I watched the VMAs last night, and the talk of the night was the Kanye West debacle with Taylor Swift. For those who didn’t see the Twitter trend, Taylor Swift won the award for best female video. During her speech, Kanye West took the microphone, and proceeded to go on and on about how Beyonce’s [...]
Alas, posting weekly takes time! I have caught up a little and will do my best to post weekly as promised. This breaks my #1 rule about social media avenues… post REGULARLY. Otherwise, you leave your readers wondering what happened. Eventually, they start to fall off because they aren’t sure when you’ll be back, and [...]
I just came home from the ice cream shop, and I saw a father out with his kids. It reminded me of my father-daughter dates, complete with a special occasion double-scoop from Baskin-Robbins. Guess which ice cream shop I visited today? That’s right, Baskin-Robbins. And guess which ice cream shop is my favorite? You got [...]
I’ve been thinking a lot about market research lately, and how important it is to know your customers. Some companies are flying blind when it comes to offering and advertising their products or services. Here’s a few tips on why and how to get to know your customers!
Meet their needs and solve their problems. It [...]
I was pleasantly surprised with a promotion from Starbucks, the Starbucks Treat Receipt. If you buy any beverage before 2:00 pm, you can use the receipt to get any grande iced beverage for $2.00! Now, I’m a pretty avid Starbucks fan, so discounts are always appreciated. Of course, encountering any promotion always makes me wonder [...]
Welcome to Musing Marketing, my foray into the professional blogosphere. I’m learning to view the world through a marketing lens, and I hope that what I see will inspire others to contemplate marketing. I am planning to post commentary, book reviews, and general interest items weekly. For now, I’m taking it one post at a [...]