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Dear LinkedIn User,
Why, WHY would you mark your profile as “private”? This is equivalent to spending the time and money to put an ad on a billboard, and then throwing a large opaque sheet over to whole thing! Further, why, WHY would you take the time and effort to register as a user, and then [...]
I dropped into QuakeCon 2010 last week, and was amazed at the marketing genius displayed by the gaming industry. My husband used to attend the mega-LAN party annually in high school and college, and I would visit and take in the vendor booths and case modifications. However, those past years had nothing on what I [...]
I was privileged to attend a pre-season Cowboys game in the new stadium last night… AND watch from an event-level suite with reserved parking. It was a treat to say the least, but as a non-football fan, I spent most of my time watching the people behind the scenes and pondering the many facets of [...]
While reading through a trade magazine, I came across a competitor’s ad that read, “We don’t do fancy advertisements because you shouldn’t be expected to pay for the overhead. We have some of the most competitive… rates in the industry.” I thought this was an interesting take on advertisements. A lot of people try to [...]
I’ve recently posted several articles about companies employing a “copycat” strategy, including references to BK vs. McDonald’s, and Starbucks vs. Peet’s Coffee. An article posted by CNN yesterday sparked this post about my thoughts on a trend of “copycat” wars. CNN titled the article “How Bing is out-innovating Google“, and discussed several new features of [...]
While cleaning up my scrapbooking room, I came across mementos from our trip to the 2008 Summer Olympics in Beijing, China. These mementos reminded me of a post I intended to write after the trip, as it struck me as ironic while we were in China. The irony? There were no knock-offs of Olympic paraphernalia [...]
For those of you from somewhere other than the great state of Texas, you may be unfamiliar with the concept of Tollways. Tollways are these amazing privatized roads that make a commute much more bearable, as long as you have a Tolltag. Because the roads are privatized, you are required to pay for the right [...]
I’m normally a Starbucks drinker, but I recently dropped into Peet’s for my morning fix. I was surprised to see a hand-written sign advertising “Freddo Fridays”, a deal that offer Freddos for $2 every Friday this summer. Now, why does this sound familiar? Could it be that Starbucks is running a VERY similar promotion, the [...]
Dear Non-Profit Organizations,
Please take a moment to invite someone you know from a For-Profit organization to lunch. At this lunch, you will ask them all the ways they make their business successful. Then, you’ll take all these tips back to your “business”, incorporate them… and be successful!
I’ve been a little frustrated with several non-profits lately [...]
I’ve been travelling a lot over the past few weeks, and I recently returned from a trip to the Dominican Republic. I’m always struck by the different selling tactics utilized in other countries, and I’ve found some common techniques among those selling in the Caribbean. My experience showed me that young men follow you around, [...]