About

What is marketing? What is the purpose of marketing, and how is it used? Most marketing professionals get these kinds of questions all the time. Because the marketing discipline covers a lot of bases, it’s sometimes hard to define what we do, and why we do it.

Two basic principles have shaped my fundamental understanding and practice of marketing. The first, that marketing is about people, attracted me to this arena. The second, that marketing is about growing sales profitably, helped me hone my practical application of marketing. Marketing is not about “selling”. It’s about understanding what problems people and companies face, and then helping them see that you are offering the best solution to their problem.

How do we communicate this? What falls under the marketing umbrella? Why do some tactics work better than others? Musing Marketing seeks to theorize, strategize, and ultimately, monetize the answers to the most complex questions in our profession.